Our Saga

From Daytime Sophistication to Evening Glamour

Dress Up started in Alexandria in May 2021 with a simple idea: a woman should be able to dress well without choosing between elegance and comfort. Every piece we carry is picked against that standard.

Made for the way you actually dress

We curate branded and luxury womenswear — dresses, sets, tailoring, denim, swimwear, bags and shoes — in cuts and fabrics that carry from a working day into an evening out. Nothing is bought to fill a rail.

Two cities, one wardrobe

What began as a single Alexandria showroom is now two: Smouha in Alexandria, and Point 90 in New Cairo. Both are open for fittings, styling and collection pick-ups, and everything we stock in store is available to order online.

What we promise

• Pieces chosen for fabric and fit, not for turnover.
• Honest sizing and real product photography — what you see is what arrives.
• Delivery anywhere in Egypt, with cash on delivery if you'd rather pay at the door.
• A 14-day return window if a piece isn't right.