Discover Us

Our Story

Our journey began in Alexandria on 22 May 2021, with the vision of creating timeless, stylish pieces for women who value both sophistication and comfort.

Dress Up Beginning

Founded by Asmaa Ibrahim Ghamry, Dress Up is a contemporary womenswear brand that blends elegance with everyday wearability.

New Branch

With growing demand and love from our customers, Dress Up proudly expanded to Cairo on 28 December 2024, bringing our curated collections to more fashion-forward women.

At Dress Up, we believe fashion is more than clothing — it's a lifestyle of confidence, individuality and modern femininity.